Manager, Digital & Social Media Marketing

November 13, 2020

Job Description

About Laurentian Bank Financial Group Founded in 1846, Laurentian Bank Financial Group (LBCFG) is a diversified financial services provider whose mission is to help its customers improve their financial health. The Laurentian Bank of Canada and its entities are collectively referred to as Laurentian Bank Financial Group (the "Group" or the "Bank"). With more than 2,900 employees guided by the values of proximity, simplicity and honesty, the Group provides a broad range of advice-based solutions and services to its personal, business and institutional customers. With pan-Canadian activities and a presence in the U.S., the Group is an important player in numerous market segments..The role is to fill under Laurentian Bank a subsidiary of the Laurentian Bank Financial Group.People led change ... customer obsessed, resourceful and versatile leaders requiredReporting to the Senior Manager, Digital & Social Media Marketing, this Manager role will take a leadership role in establishing and managing a well-defined Social Media presence as part of Laurentian Bank's Personal Digital Banking and B2B Bank's strategic roadmap.Working collaboratively across marketing, product, sales channels, service, compliance, IT and external suppliers - the successful candidate will leverage their advanced understanding of social media marketing to deliver on the mandate of establishing a strong social media presence to help increase awareness, grow our share of voice, and support the client experience. Additionally, they will support team members on key initiatives in the digital marketing space.The individual will be comfortable working in a dynamic environment and be equally able to develop strategic recommendations as well as oversee the day-to-day technical management of our social media presence.


When you wake up in the morning you'll be excited to start the day because you and team are empowered to make a differenceºLead the development, planning, management, execution, administration and analysis of our social media strategy across multiple channels ºDevelop and manage a robust, well-defined content calendar that amplifies key product & marketing programs and ensures a strong social media presence to drive awareness, grow SOV, and support the client experienceºOwn the day-to-day management, development and posting of social media content, actively monitoring, responding, reporting (and escalating if necessary) to ensure a positive client experience ºAs part of the marketing team - actively contribute to both annual and campaign planning and budget management processes; and participate on cross-functional project teams as requiredºMonitor & measure social media performance vs established objectives (KPIs) and continuously optimize for impact, effectiveness & efficiencyºWork in partnership with marketing and external suppliers to plan, develop and execute the social media strategies for both D2C & B2B - including recommendations on channels, audiences, timing and content formatsºSocial Media Ambassador º work with colleagues to identify opportunities for continuous improvement; provide reporting to keep leadership teams up-to-date on activities and resultsºManage platform relationships ie: HootSuite and oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)ºSupport the delivery of a strong, consistent & differentiated Brand across all digital assets; while championing a 'best in class' digital user experiences


Your background and experience is both broad and deep º3-5 years progressive experience in social media marketing/strategy ºBachelor's degree in business, marketing, journalism, public relations or related fieldºProven work experience as a social media manager - strong social media knowledge and its contribution in driving the marketing funnel and influence on client/brand experienceºStrong technical experience with various social platforms and monitoring tools (Hootsuite experience an asset) ºExcellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practicesºAbility to deliver creative content (text, image and video)ºSelf-motivated and results oriented individual with strong leadership, decision-making, planning and problem-solving skillsºA highly effective communicator with well-developed presentation skillsºStrong relationship management, negotiation and influencing skillsºOrganized and able to manage multiple projects simultaneously while meeting established timelines.ºHigh degree of collaboration - contributes to a positive work cultureºBilingual (French/English) verbal and written communication skills are assets

Additional Information

We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender.

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