Data Analyst, Digital Marketing

May 04, 2021

Job Description

Founded in 1846, Laurentian Bank Financial Group (LBCFG) is a diversified financial services provider whose mission is to help its customers improve their financial health. The Laurentian Bank of Canada and its entities are collectively referred to as Laurentian Bank Financial Group (the "Group" or the "Bank"). With more than 2,900 employees guided by the values of proximity, simplicity and honesty, the Group provides a broad range of advice-based solutions and services to its personal, business and institutional customers. With pan-Canadian activities and a presence in the U.S., the Group is an important player in numerous market segments.The role is to fill under Laurentian Bank, a subsidiary of the Laurentian Bank Financial Group.

Responsibilities

ºPartner with internal stakeholders to gather customer data ºAnalyze data to ensure it is concise and contains all relevant information ºCreate and maintain master customer data lists ºProduce effective data visualizations for marketing teams ºMaintain high levels of accuracy and consistency with documentation

Qualifications

ºUniversity Degree in a related fieldºAdvanced excel skills and VBA and Microsoft Access knowledgeºExperience with open-source programming languages with R/Python and data visualization (Tableau/Power BI) is an asset;ºEmail marketing/list management experience is an assetºGood understanding of relational databases (SQL)ºExperience with database marketing/marketing automation is an asset

Additional Information

We are proud to be an equal opportunity employer and are committed to fostering an inclusive and accessible work environment that reflects the diversity of our customers and our communities. We welcome and encourage applications from individuals from all groups, including Indigenous people, women, visible minorities, and persons with disabilities, regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or any other legally-protected ground. Accommodations for persons with disabilities are available upon request for job applicants taking part in all aspects of the recruitment process.

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